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Versant's USA Sports secures US Bundesliga rights in live programming push
July 14 : Versant Media's USA Sports said on Tuesday it had struck a multi-year deal to become the exclusive English-language U.S. broadcaster of Germany's Bundesliga starting in August.The agreement reflects a broader industry push into live programming, which media companies see as a way to win viewers and
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nytimes.com
Bundesliga inks $100 million U.S. TV deal to air on USA Network and Fandango
Versant is adding live sports to a platform that most U.S. fans know best for purchasing movie tickets.
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morningstar.com
USA Sports and Bundesliga Announce Exclusive Multi-Year U.S. Media Rights Agreement
USA Sports and Bundesliga Announce Exclusive Multi-Year U.S. Media Rights Agreement
