Anthropic's latest advert is stirring up high emotions — which is undoubtedly what it was designed to do.

Anthropic's latest advert is stirring up high emotions — which is undoubtedly what it was designed to do.

Anthropic's latest advertisement, There's hope in hard questions, has drawn attention for its eerie imagery and somber tone, leaving many viewers feeling unsettled.

How a 90-second ad encapsulates the AI industry

The campaign struck many as tone-deaf. It was also more candid than most AI marketing.