Haaland look-alike contest takes over Miami after influencer’s viral post

Erling Haaland look-alikes took to the streets of Miami in a competition organised by a beauty influencer who went viral for her resemblance to the footballer. On Saturday (11 July), ahead of Norway’s quarter final match against England in the FIFA World Cup, a contest was held in the Brickwell neighbourhood to determine who most resembled the striker. The lucky winner, a Norway fan, walked away with two tickets to the World Cup quarter-final match at Miami Stadium. The event was organised by content creator Emma Kate Willman, after she went viral after posting a hair tutorial replicating Haaland’s iconic locks.

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