I had never heard of Clavicular before Thursday, when several social media content creators said they were planning on collaborating with him. Right away, it sparked a long and heated debate.

The conversation became about why Israeli creators were choosing to embrace someone whose online ecosystem has long been associated with antisemitism, misogyny, and extremism.

Clavicular, whose given name is Braden Peters, has said he hopes to film a “collab” with Netanyahu himself, whom he calls “The Big Yahu.”