Google bets on conversational AI to drive the next phase of search advertising

The recent observation by Google indicates that more users are turning to conversational queries, opening up exciting new possibilities for advertisers. As AI influences search advertising, companies are reevaluating their traditional approaches. This transition towards conversational search facilitates quicker consumer decision-making. Moreover, India's unique regional languages provide a tremendous opportunity for advancing conversational search capabilities and enhancing user engagement.

Raccontata daeconomictimes.indiatimes.com