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Boomers, not Gen Z, are the generation cutting back most on alcohol

New research overturns assumption that abstinent younger drinkers are behind weak demand.

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economictimes.indiatimes.com

arstechnica.com

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arstechnica.comStai leggendo1 mese fa

Boomers, not Gen Z, are the generation cutting back most on alcohol

New research overturns assumption that abstinent younger drinkers are behind weak demand.

originale

economictimes.indiatimes.com2 mesi fa

Gen Z in 'high spirits' as boomers wind down

Younger Indians aged 21-28 are drinking alcohol more frequently than before. This trend challenges the idea that Gen Z avoids alcoholic beverages. Older generations are reducing consumption while younger consumers…

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lunedì 13 luglio 2026·economictimes.indiatimes.com
Gen Z in 'high spirits' as boomers wind down
Younger Indians aged 21-28 are drinking alcohol more frequently than before. This trend challenges the idea that Gen Z avoids alcoholic beverages. Older generations are reducing…
martedì 14 luglio 2026·arstechnica.com
Boomers, not Gen Z, are the generation cutting back most on alcohol
New research overturns assumption that abstinent younger drinkers are behind weak demand.