What is this viral thing that looks like gulab jamun but tastes like coconut laddoo?

A Brazilian sweet called Bala Baiana is going viral on Instagram, with many users comparing it to gulab jamun because of its striking resemblance. The caramel-coated coconut confection has captured the attention of Indian food lovers, while a viral recipe video has inspired thousands to recreate the simple yet eye-catching dessert at home. With its glossy finish, crisp caramel shell and soft coconut centre, Bala Baiana has become a social media favourite and is the latest international dessert trend making its way into Indian kitchens.

Raccontata daeconomictimes.indiatimes.com