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How Adobe is measuring its brand visibility in AI results | Fortune

AI is changing how customers find brands online. Adobe's CMO wants to get ahead of it.

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AI · summaries

fortune.comStai leggendo1 mese fa

AI is changing how customers find brands online. Adobe's CMO wants to get ahead of it.

AI and Rising Revenue Accountability Are Forcing CMOs to Modernize How Marketing Operates, Says Info-Tech Research Group