Chagee suits S. Korea consumers to a 'tea'

The iced coffee sector is likely facing a new challenger in South Korea from a rival beverage option. In the upscale Seoul shopping district of Gangnam and the student hub of Sinchon, a wave of Chinese "new tea" brands is capturing market share, turning beverages into lifestyle accessories in the process.

Raccontata daglobal.chinadaily.com.cn