After Norway's 2-1 defeat to England in the World Cup quarterfinals, Norwegian Air swapped its social media profile picture for the British Airways logo, honoring a playful pre-match wager between the two airlines.

It began when Norwegian Air challenged British Airways proposing that the losing airline replace its Instagram profile logo with the winner’s for a day

Norwegian Air Shuttle made a cheeky bet with British Airways on Instagram ahead of England and Norway's match on Saturday.