68% Prioritise AI Features, 82% Value Trust While Buying Smartphones: CMR

Indian consumers now prioritize AI features over specifications for smartphone purchases. AI functionality and data transparency significantly influence buying decisions for new devices. Photography remains the primary AI application, with generative AI gaining rapid adoption. Consumers increasingly value on-device AI processing for enhanced privacy and responsiveness. Awareness of chipsets facilitating AI experiences is also growing among buyers.

Raccontata dagadgetsnow.indiatimes.com