Norwegian Air and British Airways engaged in a playful social media logo bet. The wager was tied to the FIFA World Cup quarter-final match outcome. Norwegian Air temporarily changed its Instagram logo after England's victory. This friendly competition garnered significant online attention and praise. Other international airlines also joined the light-hearted social media exchange.

It began when Norwegian Air challenged British Airways proposing that the losing airline replace its Instagram profile logo with the winner’s for a day

La sfida ha scatenato una pioggia di commenti divertiti da parte degli utenti e delle altre compagnie aeree, che si sono unite al gioco postando popcorn, patatine e messaggi di…