As England prepare to take on Norway on Saturday, sales of pints, takeaways and new TVs continue to surge

Enterprising bookmakers are offering odds on England’s World Cup showdown with Norway by the quarter, in a nod to hydration breaks.

Pubs are set to score their biggest boost yet for the World Cup when they pour more than 5m extra pints during England’s game against Norway this Saturday.

Team’s success comes at perfect time for struggling bars and retailers