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A $5 hair tie, a sold-out dress, cake and a fast-food order: How fans chase closeness to Erling Haaland, Taylor Swift and other celebrities | Fortune
Brands cash in as fans buy small, affordable pieces of their idols' lives, even if those items are not direct endorsements.
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fortune.com
A $5 hair tie, a sold-out dress, cake and a fast-food order: How fans chase closeness to Erling Haaland, Taylor Swift and other celebrities…
Brands cash in as fans buy small, affordable pieces of their idols' lives, even if those items are not direct endorsements.
- ·
businessinsider.com
The Erling Haaland fashion effect
Erling Haaland is known for his style both on and off the pitch, whether that's matching his hair ties to his jersey or traveling with Hermès bags.