FIFA World Cup 2026 match: Norwegian soccer star Erling Haaland has become a social media sensation. His online persona contrasts with his on-field dominance, creating fan appeal. Fans embrace him as a "babygirl" and "princess" due to his softer online presence. This phenomenon highlights soccer players' growing influence as pop culture figures. Haaland's interactions and self-deprecating humor fuel this widespread fan engagement.

Erling Haaland has taken the World Cup by storm, but the Norway star's past is just as fascinating as his on-pitch displays

Norwegian striker Erling Haaland is having the World Cup of his life — on the pitch and online. Here's why a lot of what you've seen of him is not real.

Erling Haaland has become a social media sensation during the World Cup