"Love Island USA" fans are being bombarded with ads for Kalshi bets on TikTok. It's working. Female active users increased by 106%.

"Love Island USA" fans are being bombarded with ads for Kalshi bets on TikTok. It's working. Female active users increased by 106%.

"Love Island USA" has become a cultural phenomenon that many brands can no longer ignore., with sales up 73% across the hit show this season