For a company built on selling plans, Telstra has made a mess of them.

Carrier restoring mobile services after network used by millions goes down for many users, shutting down regional trains and affecting emergency calls

The telco giant has let itself down in how transparent it was about the full impact of Wednesday’s outage.

No longer will Telstra be able to comfortably estimate that those affected numbered into the thousands. This second issue will have a long tail.

For a company built on selling plans, Telstra has made a mess of them.

Fronting a press conference shortly after flying back from holidays, chief executive Vicki Brady was across her brief, and asking for customers’ faith.

Telstra has endured its worst week in a decade, after a software glitch sent the country’s biggest telco into crisis.