Emma Kate Willman first made her name online by posting hair tutorials and showing her followers how she styles her braids and plaits. Yet during the World Cup, her Instagram blew up a little more than usual.

Anastasia Kostromitina, 24, from Russia, was reluctant to see the comparison but eventually accepted her astonishing similarity.

Emma Kate Willman first made her name online by posting hair tutorials and showing her followers how she styles her braids and plaits. Yet during the World Cup, her Instagram blew…