Psychology says the person whose eyes keep drifting back to one option on the menu or one face on a dating app has basically already decided; a 2003 study found your gaze locks onto your choice moments before you consciously make it

Explore the fascinating link between eye movements and decision-making, revealing how your gaze can predict your preferences before you're even aware of them. Learn about the 2003 study that exposes the gaze bias effect in choices between options like food or faces.

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