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Why Upper Deck is Reminiscing About a Viral Michael Jordan Marketing Stunt From 1992

The sports and entertainment collectors brand has inked a new deal with the NBA legend, and is hearkening back to the campaign that launched it all.

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nytimes.com

hollywoodreporter.com

si.com

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hollywoodreporter.comStai leggendo12 g fa

Why Upper Deck is Reminiscing About a Viral Michael Jordan Marketing Stunt From 1992

The sports and entertainment collectors brand has inked a new deal with the NBA legend, and is hearkening back to the campaign that launched it all.

originale

si.com12 g fa

CHASING “23”: The Most Exciting Chase from Upper Deck in the Last 35 Years

Upper Deck is now taking its relationship with Michael Jordan to a brand-new level by naming him its first ever Legacy Partner, extending an exclusive partnersh

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Timeline cronologica

mercoledì 8 luglio 2026·nytimes.com
Michael Jordan extends exclusive partnership with Upper Deck
To mark the extension, Jordan has signed sealed packs of the 1986 Fleer Basketball set.
giovedì 9 luglio 2026·hollywoodreporter.com
Why Upper Deck is Reminiscing About a Viral Michael Jordan Marketing Stunt From 1992
The sports and entertainment collectors brand has inked a new deal with the NBA legend, and is hearkening back to the campaign that launched it all.

Why Upper Deck is Reminiscing About a Viral Michael Jordan Marketing Stunt From 1992

CHASING “23”: The Most Exciting Chase from Upper Deck in the Last 35 Years

Timeline cronologica

Michael Jordan extends exclusive partnership with Upper Deck

Why Upper Deck is Reminiscing About a Viral Michael Jordan Marketing Stunt From 1992

Michael Jordan extends exclusive partnership with Upper Deck

CHASING “23”: The Most Exciting Chase from Upper Deck in the Last 35 Years