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Is Big 12’s $20M Deal Too Cheap?
Critics of the Big 12’s Monster deal say it may have undervalued the conference and could create issues for future school-specific assets.
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Is Big 12's $20M Monster Jersey Patch Deal Too Cheap?
The deal, heralded as the first of its kind, drew criticism based on its value and potential impact on school-specific jersey sponsor deals.
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Is Big 12’s $20M Deal Too Cheap?
Critics of the Big 12’s Monster deal say it may have undervalued the conference and could create issues for future school-specific assets.