Consumers are increasing borrowing to afford rising prices on electronics and gadgets. Easy digital credit fuels this demand, but household budgets are strained. Electronics makers offer lower-spec products as sales face challenges. This borrowing surge differs from post-Covid demand, adjusting to supply constraints. Inflationary pressures and slowing growth may test this credit-led consumption.

Consumer financing reached new highs in the June quarter. This surge was fueled by greater financing of electronics and rising prices. Banks and NBFCs saw significant growth in…

Consumers are increasing borrowing to afford rising prices on electronics and gadgets. Easy digital credit fuels this demand, but household budgets are strained. Electronics…