AI startup Rilla spends $1.7m a year on housing stipends so staff live near its NYC office and work 72-hour weeks. The CEO says it's about flow, not comfort.

Rilla CEO Sebastian Jimenez spends around $37,000 annually on each of his 120 workers—and soon, they’ll get to enjoy an office gym and cold plunge.

AI startup Rilla spends $1.7m a year on housing stipends so staff live near its NYC office and work 72-hour weeks. The CEO says it's about flow, not comfort.