The confirmation of a Comcast-owned Sky and ITV earlier this week has certainly put fellow cash-strapped public broadcasters on their toes.

Sky, the UK-based TV, internet and mobile phone provider owned by Comcast, has agreed to buy ITV’s media and entertainment arm for up to 1.6 billion pounds, which is $2.1 billion.

LONDON, July 6 : Comcast's Sky has agreed to buy the broadcast channels and streaming service of Britain's ITV for £1.6 billion ($2.13 billion), creating a British champion to…