HC orders takedown of Priety Zinta deepfakes, says misuse of such content affects fundamental rights

The Bombay High Court ordered the removal of all unauthorized online content featuring Priety Zinta. The court stated that deepfakes violate fundamental rights and personal dignity. Online platforms were reminded of their due diligence obligations under IT Rules. The actor's counsel presented evidence of numerous AI-generated and morphed images. This ruling protects individuals' reputations and publicity rights from misuse.

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