Soccer fueling local late-night economy rise

On a recent late night in Nanjing, Jiangsu province, the sound of sizzling skewers and clinking glasses filled a Baoji barbecue restaurant. Highlights from the 2026 FIFA World Cup were played on a large screen. There was no designated fan zone or special match-night event. The soccer broadcast had simply become part of the restaurant's nightly rhythm.

Raccontata daglobal.chinadaily.com.cn