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Netflix bets on short shows as it looks to claw viewing time from YouTube
Netflix is adding short clips from publishers like Condé Nast in a deal that's "straight out of the YouTube handbook," as one analyst put it.
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thenextweb.com
Netflix is adding short-form video from Variety, Rolling Stone, and BuzzFeed as it competes with YouTube and TikTok
Netflix will offer 2-to-20-minute videos from Condé Nast, Hearst, BuzzFeed, and Penske brands starting August 3 in six markets. Bloomberg says viewers are abandoning shows.
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techcrunch.com
Netflix dabbles in shorter video content with its new set of publisher deals with Variety, others | TechCrunch
