World Cup froths up AB InBev's China sales

Belgian brewing giant AB InBev is leveraging the ongoing FIFA World Cup this summer for growth expansion, with recent efforts in the Chinese market including rolling out a real-time retail framework in the country that extends beyond driving beer sales, featuring 15-minute delivery for fans watching at home or in bars, 1-liter shareable packs designed for group toasting rituals and debut distribution at snack outlets frequented by young consumers.

Raccontata daglobal.chinadaily.com.cn