The Irritating Phenomenon Known As ‘Tilly Norwood’ Is Getting Some Sort of Movie Now

If you’re not already familiar with the concept known as “Tilly Norwood,” it’s an AI-generated representation of a person, and in marketing materials, it’s treated vaguely like a celebrity who can sing and act, when it is, in fact, nothing more than a high-tech version of someone’s doodle of a pretty lady. The latest Tilly Norwood news is that apparently the doodle is now going to be added to a feature film. The production, according to NBC (which apparently received some press materials) is being described by its creators at the Particle6 AI production studio as a “hybrid production with traditional film and TV professionals.” Back in March, Particle6 released a music video with Tilly Norwood being credited as the recording artist, and it was cringe to an absolutely gruesome degree. The song, called “Take The Lead,“ failed to attract an audience beyond the morbidly curious, and—despite having its own publicity machine—logged less than 400 thousand views. It has, as far as I can tell, literally exclusively negative YouTube comments. I almost don’t want to revisit “Take the Lead,” but unfortunately it suffers from one of the same obvious problems as the Tilly Norwood movie: it’s AI content about AI.

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