Protein & clean labels priorities in snacking; quick commerce fuelling healthy snacking: Farmley report

Indian consumers now prioritize protein content and natural sweeteners in their snack selections. Quick commerce and ingredient transparency are reshaping how brands are discovered and trusted. Parents are willing to pay more for healthier snack options for their children. Women are seeking snacks tailored for period nutrition, creating new wellness opportunities. Packaging convenience and sustainability are increasingly influencing consumer purchase decisions.

Raccontata daeconomictimes.indiatimes.com