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Star Plus bets big on premium non-fiction as broadcasters chase new audiences, advertiser interest
Star Plus is strategically re-entering premium non-fiction programming after a long hiatus. The channel has launched India Ke Top 1%, an adaptation of a global quiz show. This move aims to attract wider audiences and deepen viewer engagement. Non-fiction formats offer richer integration opportunities for advertisers and brands. The channel will evaluate future non-fiction investments based on audience reception.
Raccontata da
economictimes.indiatimes.com
Timeline cronologica
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Broadcasters, streamers step up investment in premium non-fiction content
Indian broadcasters and streaming platforms are significantly increasing investment in premium non-fiction content. Unscripted programming now accounts for nearly thirty percent…
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Star Plus bets big on premium non-fiction as broadcasters chase new audiences, advertiser interest
Star Plus is strategically re-entering premium non-fiction programming after a long hiatus. The channel has launched India Ke Top 1%, an adaptation of a global quiz show. This…