Broadcasters, streamers step up investment in premium non-fiction content

Indian broadcasters and streaming platforms are significantly increasing investment in premium non-fiction content. Unscripted programming now accounts for nearly thirty percent of all content across platforms. Companies are betting on reality and comedy formats to attract viewers and build franchises. Netflix and Prime Video are expanding their unscripted content with homegrown and international shows. Broadcasters like Star Plus and Sony are also strengthening their non-fiction offerings to boost viewership.

Raccontata daeconomictimes.indiatimes.com