<p>Sky punta alla leadership nello streaming sul mercato britannico acquistando la divisione Media & Entertainment del gruppo Itv, in un'operazione da 1,6 miliardi di sterline (2,1 miliardi di...

Sky’s $2.1 billion ITV deal is a bet that mass reach, not content alone, is the last scarce asset in British television.

Sky, the UK-based TV, internet and mobile phone provider owned by Comcast, has agreed to buy ITV’s media and entertainment arm for up to 1.6 billion pounds, which is $2.1 billion.