The FIFA men’s World Cup is now officially drawing U.S. television audiences seen only during the NFL playoffs.

World Cup viewership has been stronger than expected for Fox Sports, Telemundo and Peacock as the tournament enjoys pop culture sizzle this time.

The FIFA men’s World Cup is now officially drawing U.S. television audiences seen only during the NFL playoffs.

The FIFA men’s World Cup is now officially drawing U.S. television audiences seen only during the NFL playoffs.