To ride the EV wave, M&M takes premium path, Tata Motors bets on scale

Mahindra and Tata Motors are adopting distinct electric vehicle strategies for India's growing market. Mahindra focuses on premium e-SUVs and profitability, planning six new models by FY31. Tata Motors targets broader scale with a wider product range and powertrain options. Tata aims for EVs to be thirty percent of its passenger vehicle sales. Analysts are divided on which company's approach will yield greater shareholder value.

Raccontata daeconomictimes.indiatimes.com