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Sky owner strikes £1.6bn ITV deal

Sky is buying ITV's television business for £1.6bn. Their plan is to create a new media empire - second only to the BBC in reach - and critically bigger than YouTube.

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Sky owner strikes £1.6bn ITV deal

Sky is buying ITV's television business for £1.6bn. Their plan is to create a new media empire - second only to the BBC in reach - and critically bigger than YouTube.

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lunedì 6 luglio 2026·forbes.com
Sky’s $2.1 Billion ITV Deal Buys The Last Scarce Asset In British TV
Sky’s $2.1 billion ITV deal is a bet that mass reach, not content alone, is the last scarce asset in British television.
lunedì 6 luglio 2026·forbes.com
Why The $2.1 Billion Sky ITV Deal Is Bigger Than Television
Sky’s $2.1 billion ITV deal could reshape British advertising, combining premium TV, streaming and first-party data to create a powerful new platform for brands.

Sky owner strikes £1.6bn ITV deal

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Sky owner strikes £1.6bn ITV deal

Timeline cronologica

Sky’s $2.1 Billion ITV Deal Buys The Last Scarce Asset In British TV

Why The $2.1 Billion Sky ITV Deal Is Bigger Than Television

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Sky warns some roles will be cut after £1.6bn takeover of ITV broadcasting arm

Sky agrees to buy British broadcaster ITV for up to £1.6 billion

Sky rileva l'emittente britannica ITV per 1,6 miliardi di sterline