Hit ITV shows to stay free - until 2034 - under £1.6bn Sky deal for broadcasting arm

Sky’s $2.1 billion ITV deal could reshape British advertising, combining premium TV, streaming and first-party data to create a powerful new platform for brands.

Deal comes as less than a quarter of 16-24-year-olds’ in-home viewing is now of content from broadcasters

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Sky television on Monday said it had agreed to buy ITV's media and entertainment business for up to £1.6 billion ($2.1 billion), creating a heavyweight in UK streaming.

Seismic deal will see ITV’s terrestrial television channels and its streaming service, ITVX, merge with Sky

ITV will hand its media and entertainment division to Comcast’s Sky for up to £1.6bn, keeping the Bake Off producer and becoming a standalone studio.

ITV is the UK’s oldest and largest commercial terrestrial television network

The deal will see Sky buy ITV’s terrestrial TV channels and streaming service ITVX.

The two British media businesses are set to come under one roof, as ITV has agreed to sell its broadcasting and streaming business to Sky for up to £1.6bn (€1.87bn), in a deal…

Hit ITV shows to stay free - until 2034 - under £1.6bn Sky deal for broadcasting arm

Sky is buying ITV's television business for £1.6bn. Their plan is to create a new media empire - second only to the BBC in reach - and critically bigger than YouTube.

As Sky is set to acquire U.K. public service broadcaster ITV, Variety examine the winners and losers.

The blockbuster deal separates two things that made ITV unusually powerful — its network and its studio — and raises uncomfortable questions about the future of British television.

Sky's $2.1 B deal to buy ITV is the biggest move yet in a continent-wide consolidation wave, and after two decades of resistance, European regulators are starting to say yes.

The danger now for regulators is overcorrection: waving the Sky-ITV deal through as an act of regulatory penance