World Cup viewership has been stronger than expected for Fox Sports, Telemundo and Peacock as the tournament enjoys pop culture sizzle this time.

Fox’s 2026 World Cup ratings tell only part of the story. The bigger test is the production, streaming and ad machine built since 2018.

World Cup viewership has been stronger than expected for Fox Sports, Telemundo and Peacock as the tournament enjoys pop culture sizzle this time.

The FIFA men’s World Cup is now officially drawing U.S. television audiences seen only during the NFL playoffs.

The FIFA men’s World Cup is now officially drawing U.S. television audiences seen only during the NFL playoffs.

Win or lose tonight, UBS thinks so...