England World Cup victory against Mexico gives pubs a sales boost

Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.Jump to contentThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inAllNewsSportCultureLifestyleEngland's World Cup victory over Mexico led to a significant boost for pubs and the wider hospitality sector across the UK. Heineken UK's managed pubs reported a 67 per cent increase in overall sales, with food sales up 81 per cent, cider 127 per cent, and lager 76 per cent. The busiest trading period for Heineken UK pubs was at 2 am GMT when the match kicked off, experiencing a 4,782 per cent year-on-year increase in total sales. UK high street footfall rose by nearly 150 per cent between midnight and 6 am, with regional cities, market towns, and historic towns seeing the largest increases. The AA issued a warning to drivers about the dangers of fatigue after disturbed sleep following the late-night match. In fullEngland recovers from World Cup hangover as pubs celebrate late-night sales boostMore bulletinsThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in

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