Il gruppo britannico: “Dimensioni sono fondamentali per competere con colossi dello streaming e YouTube”

Sky’s $2.1 billion ITV deal could reshape British advertising, combining premium TV, streaming and first-party data to create a powerful new platform for brands.

Sky, the UK-based TV, internet and mobile phone provider owned by Comcast, has agreed to buy ITV’s media and entertainment arm for up to 1.6 billion pounds, which is $2.1 billion.

The ITV Studios production arm will become a standalone business after the planned transaction.

Sky will acquire ITV's Media and Entertainment business for up to $2.1 billion, funding a payout and standalone ITV Studios.

Sky has confirmed its £1.6bn deal to takeover ITV’s broadcasting arm, in a move it says will protect ITV's role as a public service broadcaster.

Sky is to pay £1.6bn for ITV's broadcast and streaming division in what has been called a "defining moment for British media" after talks of the sale were first announced last…

La cadena británica ITV informó este lunes de que ha acordado la venta de su división de entretenimiento a la emisora Sky.

Deal comes as less than a quarter of 16-24-year-olds’ in-home viewing is now of content from broadcasters

Operazione fino a 1,6 miliardi di sterline. Comcast rafforza Sky nella tv in chiaro, nella pay-tv e nello streaming. Itv diventerà una società autonoma concentrata sugli Studios

Sky, the UK-based TV, internet and mobile phone provider owned by Comcast, has agreed to buy ITV’s media and entertainment arm for up to 1.6 billion pounds, which is $2.1 billion

Der Sender hat sich mit Sky auf einen Milliardendeal geeinigt. Nun soll aus den beiden Partnern ein britisches Gegengewicht zum Streamingriesen Netflix entstehen.

Sky television on Monday said it had agreed to buy ITV's media and entertainment business for up to £1.6 billion ($2.1 billion), creating a heavyweight in UK streaming.

L'association des deux devrait cumuler "environ 20% de l'ensemble de la consommation télévisuelle à domicile au Royaume-Uni, se plaçant derrière la BBC et devant YouTube" selon…

Seismic deal will see ITV’s terrestrial television channels and its streaming service, ITVX, merge with Sky

Il gruppo britannico: “Dimensioni sono fondamentali per competere con colossi dello streaming e YouTube”

Il gruppo britannico: “Dimensioni sono fondamentali per competere con colossi dello streaming e YouTube”

LONDON, July 6 : Comcast's Sky has agreed to buy the broadcast channels and streaming service of Britain's ITV for £1.6 billion ($2.13 billion), creating a British champion with…

LONDON, July 6 : Comcast's Sky has agreed to buy the broadcast channels and streaming service of Britain's ITV for £1.6 billion ($2.13 billion), creating a British champion to…

Aquisição dará à proprietária Comcast controle de grupo que alcança 21 milhões de lares britânicos

Akvizícia sa netýka produkčnej divízie ITV Studios.