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Sky buys ITV’s media and entertainment arm in seismic £1.6bn deal
Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.Jump to contentThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inAllNewsSportCultureLifestyleITV has agreed to sell its media and entertainment division, which includes its terrestrial TV channels and streaming service ITVX, to Sky for up to £1.6 billion. The deal aims to combine the division with Sky to create a significant competitor against global streaming platforms in the UK. ITV Studios, the production arm responsible for shows like 'I’m A Celebrity' and 'Mr Bates Vs The Post Office', is not included in the sale and will become a "pure-play global content business" listed on the London Stock Exchange. Under the agreement, Sky will pay £1.2 billion for the broadcasting unit and sell its Love Productions business, makers of 'The Great British Bake Off', to ITV for £200 million. Sky, owned by US media giant Comcast, has committed to investing at least £2.1 billion between 2028 and 2032 into the partnership, with ITV potentially receiving an additional £200 million based on advertising sales. In fullITV agrees to sell broadcasting arm to Sky for up to £1.6bnMore bulletinsThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in
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forbes.com
Sky’s $2.1 Billion ITV Deal Buys The Last Scarce Asset In British TV
Sky’s $2.1 billion ITV deal is a bet that mass reach, not content alone, is the last scarce asset in British television.
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Why The $2.1 Billion Sky ITV Deal Is Bigger Than Television
Sky’s $2.1 billion ITV deal could reshape British advertising, combining premium TV, streaming and first-party data to create a powerful new platform for brands.
