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Sky agrees £1.6bn ITV deal as broadcasters take on streaming rivals
Deal comes as less than a quarter of 16-24-year-olds’ in-home viewing is now of content from broadcasters
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forbes.com
Why The $2.1 Billion Sky ITV Deal Is Bigger Than Television
Sky’s $2.1 billion ITV deal could reshape British advertising, combining premium TV, streaming and first-party data to create a powerful new platform for brands.
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Sky’s $2.1 Billion ITV Deal Buys The Last Scarce Asset In British TV
Sky’s $2.1 billion ITV deal is a bet that mass reach, not content alone, is the last scarce asset in British television.
