Sky is to pay £1.6bn for ITV's broadcast and streaming division in what has been called a "defining moment for British media" after talks of the sale were first announced last November

Sky’s $2.1 billion ITV deal is a bet that mass reach, not content alone, is the last scarce asset in British television.

Sky’s $2.1 billion ITV deal could reshape British advertising, combining premium TV, streaming and first-party data to create a powerful new platform for brands.

Acquista divisione Media, stima sinergie annue per 200 mln