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Sky to Buy ITV’s Media Arm for Up to $2.1 Billion: ‘This Is a Defining Moment for British Media’
Sky will acquire ITV's Media and Entertainment business for up to $2.1 billion, funding a payout and standalone ITV Studios.
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forbes.com
Sky’s $2.1 Billion ITV Deal Buys The Last Scarce Asset In British TV
Sky’s $2.1 billion ITV deal is a bet that mass reach, not content alone, is the last scarce asset in British television.
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Why The $2.1 Billion Sky ITV Deal Is Bigger Than Television
Sky’s $2.1 billion ITV deal could reshape British advertising, combining premium TV, streaming and first-party data to create a powerful new platform for brands.
