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Nonprofits and brands are navigating the partisan air of the 250th in search of a unifying tone
Nonprofits and companies want to unite Americans behind community service drives and patriotic brand activations in the nation's 250th year.
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glossy.co
For America 250, customers want positive actions more than patriotic branding
Data shows that American product branding still resonates with around half the country, with only 16% of people having a negative association.
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theatlantic.com
How American Brands Are Celebrating America’s Birthday—Or Aren’t
Big companies are taking a restrained approach to the 250th.
