Nonprofits and companies want to unite Americans behind community service drives and patriotic brand activations in the nation's 250th year.

Data shows that American product branding still resonates with around half the country, with only 16% of people having a negative association.

Big companies are taking a restrained approach to the 250th.

Nonprofits and companies want to unite Americans behind community service drives and patriotic brand activations in the nation's 250th year.

Whether the United States thrives for another 250 years depends on whether Americans know enough and are formed well enough to preserve it.