NEW DELHI: Weekend rush in malls is not without reason as consumers splurge on fashion, entertainment, dining and electronics, resulting in nearly two-thirds of the weekly spend of urban consumers on Saturdays and Sundays.Looked another way, on an average, urban consumers spend Rs 6,700 during weekdays, while spending Rs 10,700 on weekends - resulting in a spending multiplier of 1.6 over the two days, when most of them are not at work.

NEW DELHI: Weekend rush in malls is not without reason as consumers splurge on fashion, entertainment, dining and electronics, resulting in nearly two-thirds of the weekly spend…

The weekend shopping rush has become a hallmark of urban Indian life, with discretionary spending nearly doubling as shoppers flock to malls and entertainment centers. This trend…