TV distributors push for lower payouts amid falling margins

Leading TV distributors like Tata Play and Airtel Digital TV are pushing for lower content fees from broadcasters. Facing subscriber losses and escalating channel prices, these platforms find current deals unsustainable. While some broadcasters are offering discounts, major players with strong channel portfolios are expected to resist demands for a 5-7% reduction, as the pay-TV market continues to shrink.

Raccontata daeconomictimes.indiatimes.com