How ‘apparent temperature' becoming the latest hot thing and where our ‘feels like’ feelings take us - The Economic Times

The article laments the modern trend of 'feels like' over actual measurements, using temperature as a prime example. It traces the origin of 'heat index' to biometeorologist Robert G Steadman and weatherman George Winterling. This divergence between stated facts and perceived reality, the author argues, permeates various aspects of life, from economic standing to personal relationships, creating a layer of confusion and faux sophistication.

Raccontata daeconomictimes.indiatimes.com