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Too hot for a cold one: How European heatwave is impacting alcohol consumption?
The European heatwave is testing the assumption that hot summers means a proportionate rise in alcohol sales. Studies show drinkers less inclined to reach for a chilled beer or a cocktail when temperatures get too high.
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economictimes.indiatimes.com
Extreme heat could change the mix for European drinks makers
Europe's scorching heatwaves are challenging the notion that hot weather always boosts alcohol sales. Research indicates that extreme temperatures, beyond 32°C, can deter…
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timesofindia.indiatimes.com
Too hot for a cold one: How European heatwave is impacting alcohol consumption?
The European heatwave is testing the assumption that hot summers means a proportionate rise in alcohol sales. Studies show drinkers less inclined to reach for a chilled beer or a…