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World Cup fails to score for TV makers
India's television market experienced stagnant sales during the FIFA World Cup, defying traditional expectations of a 15-25% surge. Rising prices due to memory chip costs, inconvenient match timings, and a shift to smartphone streaming have dampened demand.
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timesofindia.indiatimes.com
WC assists top-end as smart TVs shrink
NEW DELHI: India's smart TV market may have slipped into reverse in the first quarter of 2026, but the ongoing FIFA World Cup is emerging as an important catalyst for premium…
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economictimes.indiatimes.com
FIFA World Cup powers shift to bigger TVs amid cautious consumer spending
Despite a dip in India's smart TV market early in 2026, the FIFA World Cup is driving sales of premium, large-screen televisions. Consumers are increasingly opting for bigger…
