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World Cup fails to score for TV makers

India's television market experienced stagnant sales during the FIFA World Cup, defying traditional expectations of a 15-25% surge. Rising prices due to memory chip costs, inconvenient match timings, and a shift to smartphone streaming have dampened demand.

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economictimes.indiatimes.comStai leggendo1 mese fa

World Cup fails to score for TV makers

originale

timesofindia.indiatimes.com1 mese fa

WC assists top-end as smart TVs shrink

NEW DELHI: India's smart TV market may have slipped into reverse in the first quarter of 2026, but the ongoing FIFA World Cup is emerging as an important catalyst for premium television sales. Brands are reporting a…

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Timeline cronologica

mercoledì 1 luglio 2026·timesofindia.indiatimes.com
WC assists top-end as smart TVs shrink
NEW DELHI: India's smart TV market may have slipped into reverse in the first quarter of 2026, but the ongoing FIFA World Cup is emerging as an important catalyst for premium…
giovedì 2 luglio 2026·economictimes.indiatimes.com
FIFA World Cup powers shift to bigger TVs amid cautious consumer spending
Despite a dip in India's smart TV market early in 2026, the FIFA World Cup is driving sales of premium, large-screen televisions. Consumers are increasingly opting for bigger…

World Cup fails to score for TV makers

WC assists top-end as smart TVs shrink

Timeline cronologica

WC assists top-end as smart TVs shrink

FIFA World Cup powers shift to bigger TVs amid cautious consumer spending

Late kick-offs drag FIFA World Cup 2026 TV ad volumes down 14% in India

World Cup fails to score for TV makers